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SaaSBoomi Annual 2024

Growth in the Age of AI
February 24, 2025
5 min read

Growth in the Age of AI

Collaborate with Workwall. Meet at ITC Grand Chola, Chennai on 7 & 8 March, 2024
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1500+ SaaS founders, 100+ VCs, and enterprise CXOs gathered for 2 full days and a night of sharing tactical playbooks and forging bonds: SaaSBoomi Annual is a booster rocket for your startup.

  • Actionable advice in foundational areas like SEO, hiring, and compliance
  • Insights on scaling, such as reinventing the organization or building a generational company
  • Whiteboard sessions on hot new trends like AI-first products being built and taken to market from India

Designed and curated by scaled SaaS founders for SaaS founders from all stages of the startup journey.

SaaSBoomi Annual 2024 came at the cusp of a technological revolution that will be as transformative as electricity. The hyper-accelerated growth and adoption of GenAI over the past year is hurtling us into a new age where AI permeates every aspect of business and life. This is not hyperbole, it’s now real.

To be prepared is half the victory. SaaSBoomi Annual 2024 brought cutting-edge thinkers to help SaaS founders think about repositioning their startups to take advantage of new opportunities and ward off new disruptions. Growth in the age of AI was a guiding theme of the event.

At the same time, we rolled up our sleeves and got down to the nitty-gritty of building and scaling SaaS businesses. Our tactical workshops and stage content are free from fluff. ‘For founders, by founders’ is more than a slogan to us; it’s the way we do things.

Every piece of SaaSBoomi Annual 2024 was the outcome of four months of discussion and planning by scaled founders. Just like a good Indian thali, we kept a mix of sessions to cater to every stage of SaaS growth, from 0 to 1 and beyond.

All this and more, designed and curated by scaled SaaS founders for SaaS founders from all stages of the startup journey.

What to expect

Knowledge-sharing

2 full days of hard-won, ground-level, actionable insights from scaled founders and fast-rising stars. From fundamentals of company building to tactical lessons on shape-shifting with AI by real practitioners.

Awards

SaaSBoomi Awards is the first and only startup awards program in India that is shaped and judged entirely by the community. It is designed to recognize exemplary startups that mirror a microcosm of the entire Indian SaaS industry.

Industry Bridge

All about bridging innovators and buyers for mutual growth, this will bring industry leaders face-to-face with founders building enterprise SaaS products. This is a chance to get your foot in the door and also gain valuable product feedback.

Operator’s Playbook

For the first time, SaaSBoomi will have exclusive tracks for the next rung of leadership. Top operators from SaaS companies will share their expertise with peers here.

M&A Connect

M&A Clinic provides a 1:1 consultation opportunity for startup founders to interact with SaaSBoomi’s panel of M&A experts (founders with successful exits and M&A advisors). The program is designed for startups that perceive acquisition as an imminent exit option.

VC Bridge

100+ VCs in attendance and curated face-to-face VC-founder meetings. Founders get to pitch directly to many leading investors.

MindMixers

Intimate networking sessions to facilitate knowledge-sharing among SaaS leaders who share common interests. The sessions will be designed for one-on-one interactions or small group discussions.

Exhibitor booths

Another first for SaaSBoomi, we will have booths that give founders opportunities to find customers, early adopters, or sounding boards. Live demonstrations, visual aids, and interactive elements will showcase the unique features, benefits, and value proposition of the product.

Camaraderie

At the end of the day, you need a peer community, a friends’ circle, with whom you connect deeply and can share the ups and downs of life and your startup journey. So we will create a safe space and a conducive environment where founders build strong bonds.

Agenda:

Thursday, March 7

9:30am IST

The Opening Bell 🎉

9:45am IST

Fireside Chat: Generational Companies in the Age of AI 💰Dheeraj Pandey • Manav Garg

10:30am IST

[Behind the scenes] AI Products from India for the world 🤝Rohit Agarwal • Sneha Roy • Sanket Shah • Aakrit Vaish

11:15am IST

Chai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

11:45am IST

SaaS to SaaS.ai – Generational shift for India SaaS 🪷Prayank Swaroop • Noshir Kaka • Manav Garg

12:15pm IST

AI Spotlight: Unraveling the AI Tapestry 🔦Ayush Shama • Sivaramakrishnan Narayanan • Neel Balar • Nitin Mahajan • Anuja Dhawan • Hemant Mohapatra • Nivedha Venkatesh

1:00pm IST

Networking Lunch 🍔

2:00pm IST

How SaaS companies are embracing AI for Commercialization – a leaf from Freshworks 🫂Preethy Padmanabhan • Ramesh Parthasarathy • Sangeeta BaviABM Master Class: Everyone wants to do ABM. Everyone but 2% give up on it 🥇Kalyan Varma • Ankit Oberoi • Arun GopalaswamiSEO in the Age of Generative AI: The Bruce Lee Approach 💪🏽Rakesh Patel • Ankit Dudhwewala[Scale Pass Holders Only] Scaling Enterprise Customer Success & Expanding Customers Beyond $500k in ACV: LogiNext & Amagi Stories 🏢Srikrishnan Ganesan • Dhruvil Sanghvi • Dhaval Thanki • Srividhya SrinivasanHey CEO, Do you know where you are, and where you’re going? 🗺️Prasanna Krishnamoorthy • Vivek Khandelwal

2:15pm IST

[Invite-Only] VC Bridge at Pan-Asian 💸[Invite-Only] VC Cafe at H6 - Rajendra 😇

2:30pm IST

MindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)MindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)

3:00pm IST

Decoding India's Journey from AI Innovation to Nationwide Adoption 🇮🇳Vivek Raghavan • Aakrit VaishHow to Build a Multi-Million Dollar Generative AI Company: An Insider's Guide 🌳Samanyou Garg • Sangeeta BaviBreaking Into a Niche Industry - The SpotDraft Story🗝️Shashank Bijapur • Varun ShoorConverting SEO Clicks to MRR - Building Inbound the SocialPilot Way 🖱️Jimit Bagadiya • Vivek Khandelwal[Scale Pass Holders Only] Driving Growth by Expanding Product Canvas: Successful stories of companies transitioning from single product to multi-product orgs 🎨Sharat Potharaju • Krishna Gopal Depura • Saravana Kumar

4:00pm IST

Chai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

4:30pm IST

Building a successful AI business and navigating challenges beyond technology 🙋🏽‍♀️Manu Chopra • Aakrit VaishMount IPO - Metrics, Base work, & The Long Trek 📈Tarun Dua • Nipun Goel • Mahesh Natrajan • Avinash Godkhindi • Aneesh ReddyCompany Structuring for Peaceful Growth: RBI, Flips, and Reverse FlipsSridhar Ramachandran • Pallav Pradyumn Narang • Varun ShoorDemand Gen and The Art of Giving Out Red Ferraris - Sales Cadence, Structure and Comp Design 🏷️Srikrishnan Ganesan • Kirsh Subramanian • Lalit Bhise • Vivek KhandelwalJust do it: Product Marketing that wins the iron hearts of B2B 🧱Vengat Krishnaraj • Ashwin Ramasamy • Shruti Kapoor[Scale Pass Holders Only] Org design for 10x scaling: Architecting growth through thoughtful org choices 🫡Khadim Batti • Saikiran (Saiki) Krishnamoorthy • Ramya Segar

5:30pm IST

How to get to product market fit in AI SaaS .Crawl, Walk, & Run: 90, 120 Days and Beyond 🗓️Prasanna Krishnamoorthy • Thiyagarajan Maruthavanan

6:00pm IST

[Scale Pass Holders Only] Picking Asia vs Americas: How and When? 🌏Sridhar Ranganathan • Yamini Bhat • Anirudh Singla

7:00pm IST

Riding waves - Going back to my life lessons of riding the dotcom wave, Java wave, SaaS wave and now, the AI waveGirish Mathrubootham

7:35pm IST

SaaSBoomi Awards 🏆

8:15pm IST

Networking Dinner

Friday, March 8

9:00am IST

[Invite-Only] Meet with the CXOs of Top Indian and MNC Firms 🏢

9:30am IST

Voyager Stories - Branding & Product Marketing Lessons from Titan - India's beloved brand 🚢Bhaskar Bhat • Ashwin Ramasamy

10:15am IST

Thinking in Decades - Netcore Cloud 🛣️Rajesh Jain • Anand Jain

11:00am IST

Remembering Dorai Thodla - The Father of Chennai Product EcosystemChai Pe Charcha/Tete-e-Tea ☕️ + SaaS Trivia Quiz by QShala

11:30am IST

Thinking in Decades - Smile Group 🛣️Ankit Oberoi • Harish Bahl[Invite Only] Zero to $10M - Bootstrapping - Playbooks for Product, Marketing, and Sales 🤝Suresh Sambandam • Kiran Bikash Rana • Kush Kumar • Prasanna Boni • Sashi Narahari • Ashwin Ramasamy

12:00pm IST

M&A Prep - Landscape and New Realities from DC AdvisoryShruti Kapoor • Kunal Bajaj • Varun Sriram • Klass Oskam • Abhi Ballabh

12:15pm IST

Voyager Stories - Amagi Media Labs 🚢Baskar Subramanian • Anand Jain

1:30pm IST

Networking Lunch 🍔[Invite Only] Allies Afternoon luncheon 🍔

2:30pm IST

Preparing for the Marathon - Mindtree Founder's Story of Grit 🏃🏽Krishnakumar Natarajan • Phanindra SamaMindMixer 🧠 (Peer-to-Peer Topic-based Networking - Instructions inside)

3:00pm IST

Evaluating the AI Opportunity from the lens of your target CXO - practical tips you can bank onHow to tame the M&A Dragon: Exit playbooks from Exited Founders 🚪Abhi Ballabh • Shruti Kapoor • Ashok Gudibandla • Aniketh Jain • Shashank Kumar • Pallav Nadhani • Prasanna • Ashwin Ramasamy • Sowmya Rao • Aakrit Vaish

3:15pm IST

In Conversation with Dharmesh Shah: Strategy Building. Hits & Misses. AI TailwindAshwin Ramasamy • Dharmesh Shah

3:45pm IST

Fort-side Chat 🪑 - Lessons for 0-1M, 1-10M, 10-100M, and 100-300M ARR phasesSuresh Sambandam • Sashi Narahari

4:30pm IST

[For CXO Bridge Event Invitees Only] Industry Bridge Debrief 💼SGx Debrief 💼Software Academy - Hire pre-trained tech talent at no cost - Debrief 💼Shanmuga AnandaramanThe SaaS Standup Comedy by Shridhar Venkataramana 🎭

5:30pm IST

Closing out Annual 2024!

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Workwall
February 24, 2025
5 min read